HOW TO GROW YOUR
BUSINESS IN 2021
With these seven critical building blocks in place, your
company has all it needs to see true success in 2021 and beyond.
...
Find enough backing.
Know your audience.
Build your brand before you launch.
Use social media marketing.
Tell your story.
Focus on customer service.
Be adaptable.
Guaranteed growth strategies for 2021
Even this new year 2021 when the world transitions to
something we recognize from before the pandemic, shopping patterns are likely
to favor online shopping as users discovered the ease of shopping in your PJs
and getting product delivered to your door the next day.
Here are some things you can do:
Make the most of social media, curating content for your
followers that represents your brand. Post consistently, but ensure you don’t
overwhelm your followers. You can see below recommendations for the optimal
number of posts per day across various social media platforms. Obviously,
Google+ died a horrible death after the publication of this content but it gives
great advice on the other platforms.
Update your website regularly. Run a blog, showcase your
products, provide details about upcoming releases, allow customers to learn
more about you on a personal level. Below you see the impact of consistently
posting valuable content on your blog has on customer acquisition.
Host competitions via social media, where participants have
the chance to win free products if they like and share your page. This type of
engagement brings you to the attention of additional social media users with
the potential of turning them into customers.
Send out a broadcast message to your mailing list, providing
customers with company updates, information on product releases, and any other
news you have regarding your business. Email marketing has the highest ROI of
all advertising platforms, according to the graphic below
1.
Think about the different
opportunities that exist to sell your products. In addition to your website,
consider selling on platforms
2.
Develop your IT services
In a world stunned by a pandemic, we shifted the way we work
and experts predict that trends of working from home won’t change back in 2021
or beyond with 25-30% of the workforce working from home multiple days per
week. In fact, major tech companies committed to allowing remote work far into
the future, except for Apple, which plans to return to onsite work.
When you have the right technology and training in how to
implement it across the business, your day-to-day operations are much easier,
saving you valuable time and money. Your data is also safer, with less worry
over hacking, theft, or other cyber threats. As a result of increased
technology, you can focus on finding new ways to grow your company.
3.
Stay connected
It is also important that you find ways to stay connected
with your customers now and beyond. This includes:
Responding to the messages you receive promptly
Sending out weekly updates over email/social media
Hosting Q&A sessions online
Updating your website with information
Listening and responding is likely the most critical aspect
of ensuring customer satisfaction and converting those interested in your
products into buyers. Using chatbots or other technology combining artificial
intelligence with natural language processing allows you to respond to queries
and complaints 24/7. The faster you respond, the better the outcome.
Establishing a listening program to detect brand mentions across platforms, not
just on your owned social channels and website, is critical for success.
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