HOW TO GROW YOUR BUSINESS ON YOUTUBE IN 2021

 

HOW TO GROW YOUR BUSINESS ON YOUTUBE IN 2021

Hello!

Did you know that YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.

YouTube by the numbers. YouTube has over 2 billion monthly logged-in users. And every day, people watch over a billion hours of video and generate billions...

Today I will present you how to grow your business on YouTube in 2021 to face this universal pandemic period.

With these seven critical building blocks in place, your company has all it needs to see true success in 2021 and beyond....

·         Find enough backing.

·         Know your audience.

·         Build your brand before you launch.

·         Use social media marketing.

·         Tell your story.

·         Focus on customer service.

·         Be adaptable.

Guaranteed growth strategies for 2021

Even this New Year 2021 when the world transitions to something we recognize from before the pandemic, shopping patterns are likely to favour online shopping as users discovered the ease of shopping in your PJs and getting product delivered to your door the next day.

·         Create a personal channel. Follow these instructions to create a channel that only you can manage using your Google Account. Sign in to YouTube on a computer ...

·         Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

·         Get the official YouTube app for Android phones and tablets. See what the world is watching -- from the hottest music videos to what's trending in gaming, ...

·         Read reviews, compare customer ratings, see screenshots, and learn more about YouTube: Watch, Listen, Stream. Download YouTube: Watch ...

·         Here are some things you can do:

 

1.       Make the most of social media, curating content for your followers that represent your brand. Post consistently, but ensure you don’t overwhelm your followers. You can see below recommendations for the optimal number of posts per day across various social media platforms. Obviously, Google+ died a horrible death after the publication of this content but it gives great advice on the other platforms.

2.       Update your website regularly. Run a blog, showcase your products, provide details about upcoming releases, allow customers to learn more about you on a personal level. Below you see the impact of consistently posting valuable content on your blog has on customer acquisition.

3.       Host competitions via social media, where participants have the chance to win free products if they like and share your page. This type of engagement brings you to the attention of additional social media users with the potential of turning them into customers.

4.       Send out a broadcast message to your mailing list, providing customers with company updates, information on product releases, and any other news you have regarding your business. Email marketing has the highest ROI of all advertising platforms, according to the graphic below:

1.       Think about the different opportunities that exist to sell your products. In addition to your website, consider selling on platforms

2.       Develop your IT services

In a world stunned by a pandemic, we shifted the way we work and experts predict that trends of working from home won’t change back in 2021 or beyond with 25-30% of the workforce working from home multiple days per week. In fact, major tech companies committed to allowing remote work far into the future, except for Apple, which plans to return to onsite work.

When you have the right technology and training in how to implement it across the business, your day-to-day operations are much easier, saving you valuable time and money. Your data is also safer, with less worry over hacking, theft, or other cyber threats. As a result of increased technology, you can focus on finding new ways to grow your company.

3.       Stay connected

It is also important that you find ways to stay connected with your customers now and beyond. This includes:

·         Let users watch, find, and manage YouTube content. Play YouTube Videos.

·         Responding to the messages you receive promptly

·         Sending out weekly updates over email/social media

·         Hosting

·         Updating your website with information

·         Listening and responding is likely the most critical aspect of ensuring customer satisfaction and converting those interested in your products into buyers. Using chatbots or other technology combining artificial intelligence with natural language processing allows you to respond to queries and complaints 24/7.

·         The faster you respond, the better the outcome. Establishing a listening program to detect brand mentions across platforms, not just on your owned social channels and website, is critical for success.